Digital Communication Certificate · Elective 2
Ethical Issues in Digital Communication
This elective applies a structural AI literacy framework to ethical questions in digital communication. Its anchor case is the governance of AI-based academic integrity tools. From there, you will make principled operative decisions about digital tools in your own teaching. Plan on 3 to 4 hours: about 2 on the activities and the builder, the rest reading.
What this elective asks you to do
- Analyze a digital tool with the three structural questions. (Activity 1)
- Evaluate the decision path taken in a governance case. (Activity 2)
- State and justify an operative decision for the tool you analyzed. (Activity 2, prompts 4 and 5)
- Design an assignment teaching structural ethical analysis. (Activity 2 and the assignment builder)
The AI Literacy Framework as Ethical Procedure
Ethical questions about digital tools turn on what the tools do. A faculty member who adopts a plagiarism detection system to promote academic integrity still answers for how the system's effects fall across students. Ethics in digital communication asks whose interests a system serves, whom it harms, and how it distributes risk. Intentions do not settle those questions.
The AI literacy framework (Cole, 2026) offers a three-level procedure for this kind of structural ethical analysis. The levels run in sequence, and each is a prerequisite for the next. Conceptual literacy comes before structural analysis, and structural analysis comes before operative decision-making. Skipping to the operative level (asking "should we use this tool?" before asking "what does this tool do and whose interests does it reproduce?") produces decisions that mistake good intentions for adequate ethical analysis.
Conceptual literacy establishes accurate naming and description. Before you judge whether a tool is ethical, you need to know what kind of system it is, what its training data and objective function are, and what it claims to detect or produce. Decisions about AI tools go wrong when the people making them treat probabilistic systems as definitive, pattern-matching as semantic comprehension, or training-data outputs as ground truth.
Scope of this elective
This elective sets aside individual-level digital ethics, such as privacy settings, password hygiene, and citing AI-generated content. Those topics matter, and they belong elsewhere. The questions here are structural: what systems are deployed, by whose authority, to whose benefit and whose detriment, and on what grounds.
Structural Analysis: Three Questions
The structural level of the AI literacy framework applies three questions to any digital system under consideration. The questions are designed to show what a system reproduces, whatever it claims to do.
Question 1: What hierarchies does this system reproduce? Every AI system is trained on data that encodes existing social arrangements: linguistic norms, institutional practices, patterns of who gets heard and who does not. A natural language processing system trained mostly on Standard American English academic prose will underperform on texts in other registers or dialects and on texts by writers whose first language is not English. A patch will not fix this. The underperformance follows from the training data, and it reproduces the hierarchies encoded in that data.
Question 2: Who bears the costs when the system fails? Failure costs in AI systems rarely fall evenly. When an AI content moderation system produces a false positive, the person whose content was wrongly flagged pays for it. The developer, the institution, and the majority of users for whom the system performs well bear none of that cost. Asking who bears failure costs is an ethical question, and answering it requires knowing whose position leaves them most exposed to the system's errors.
Question 3: Whose interests does the design serve? AI systems are designed to meet the needs of those who fund and commission them. An academic integrity system is designed for institutions seeking to detect misconduct. The students it processes are not the party it was built to serve. That asymmetry leaves open whether the system is legitimate. Any claim about what the system is "for" has to be weighed against whose interests shaped its design.
Operative Decisions: Three Paths
After structural analysis, the operative level calls for a decision. The framework identifies three legitimate outcomes, each with its own conditions.
Principled Refusal
The structural analysis reveals harms that cannot be mitigated within the deployment context. A decision not to deploy, grounded in analysis, is itself an ethical act. Refusal requires stated grounds and, in institutional settings, documentation.
Conditional Adoption
Adoption proceeds under conditions stated in advance: what additional checks are required, which populations need added protection, what data will be monitored for distributional harm, and what threshold of evidence would trigger withdrawal. The conditions are written down and binding.
Deferred Decision
The structural analysis is incomplete. Evidence about failure rates for specific populations is unavailable, or the technology is changing faster than the evidence base. A deferral names the evidence that would resolve it and sets a timeline for revisiting the decision.
The framework treats all three paths as legitimate. The ethical failure lies in proceeding without analysis, or in treating adoption as a default that needs no justification while refusal must justify itself.
Governance Case: AI-Based Academic Integrity Detection
AI-based academic integrity tools claim to detect AI-generated text, plagiarism, or contract cheating. Colleges and universities have adopted them widely, often before anyone has analyzed them structurally. This case treats them as a governance problem and applies all three levels of the AI literacy framework.
Conceptual literacy. These systems are probabilistic classifiers. They assign a text a score based on its statistical similarity to distributions they have learned to associate with AI-generated or copied text. They do not "know" whether a given student wrote a given text. A score of 85% means the text's statistical features resemble the training distribution at a threshold the vendor set. It does not mean an 85% chance that AI wrote the text.
Structural analysis. Research on these detectors documents the hierarchies they reproduce. Liang et al. (2023) found much higher false-positive rates (human-written text classified as AI-generated) for writers whose first language is not English, and the same pattern puts writers from non-dominant linguistic backgrounds, or writing in registers far from the training distribution, at risk. An institution that deploys these systems and accepts their output as evidence in academic integrity proceedings concentrates failure costs on student populations already at the margins. The design serves institutional interests, chiefly reducing the faculty time spent evaluating integrity cases. Students bear the costs of false accusations.
The distributional evidence
Liang et al. (2023) found that Turnitin's AI detection system flagged essays written by non-native English speakers as AI-generated at a false positive rate of up to 61.3%, compared to near-zero rates for native English speakers writing in dominant academic registers. The system performed as its training data would predict.
Operative implications. An institution that deploys AI detection tools without accounting for these failure rates makes a governance decision. That decision places multilingual students and students from non-dominant linguistic backgrounds at a consistent disadvantage in academic integrity proceedings. The three-decision framework asks what decision this structural analysis makes defensible.
Activity 1
Structural Analysis of a Digital Tool
Select one digital tool in use or under consideration in your teaching or at your institution. Examples include a learning management system's analytics function, an accessibility checker, a plagiarism detection tool, a content moderation system, or any AI-assisted communication or assessment tool. Apply the three questions of structural analysis from the AI literacy framework (Cole, 2026).
What a complete response does
- Describes what kind of system the tool is and what it claims to do.
- Answers each structural question with evidence.
- States the ethical stakes and holds the decision for Activity 2.
Prompts marked * need at least one full sentence each to submit the elective.
Contribute to the repository
Structural analyses of tools used in specific disciplines, especially where no one has documented who bears the failure costs, build the evidence institutions need for governance decisions.
Activity 2
Governance Case and Operative Decision
Part A asks you to apply the operative decision framework to the AI detection governance case from Section 4. Part B asks you to make and justify an operative decision for the tool you analyzed in Activity 1.
The AI Detection Case: Your Operative Decision
The structural analysis of AI-based academic integrity detection in Section 4 established three points. The tools are probabilistic classifiers with known false-positive disparities concentrated among multilingual students. Students already at the margins bear the failure costs. The design serves the institution's interest in reducing workload, and student protection is secondary.
Given this analysis, what operative decision would you recommend for your institution or department? Select a decision path and develop the full grounds for it.
What a complete response does
- Ties the case decision to features from the analysis.
- States conditions or contingencies for the path chosen.
- Writes your own decision as a governance statement addressed to those who decide.
Prompts marked * need at least one full sentence each to submit the elective.
Your Tool: Operative Decision
Return to the tool you analyzed in Activity 1. Using the structural synthesis you developed, make an operative decision (principled refusal, conditional adoption, or deferred decision) and write the full justification as you would present it to a department or institutional governance body.
Contribute to the repository
Governance statements and assignment designs for teaching structural AI ethics, especially those grounded in a specific discipline, give C²TC colleagues models they put to use in their own courses.
Build Your Structural Ethics Assignment
Design an assignment that teaches students to apply the three structural questions as an analytical procedure. Complete the fields below to generate a formatted, print-ready assignment sheet grounded in your governance work from Activity 2.
What a complete response does
- Presents structural analysis as steps students follow.
- Specifies the form of the operative decision students make.
- Gives three to five criteria separating structural analysis from general critique.
- States an AI use policy with its reasoning.
Prompts marked * need at least one full sentence each to submit the elective.
Selected Sources
- Cole, K. K. (2026). AI literacy is not one thing: Conceptual, structural, and operative levels for higher education governance. Pedagogies: An International Journal, forthcoming. Framework: cwspwolf.com/ai_literacy_unified.html.
- Liang, W., Yuksekgonul, M., Mao, Y., Wu, E., & Zou, J. (2023). GPT detectors are biased against non-native English writers. Patterns, 4(7).
- Noble, S. U. (2018). Algorithms of oppression: How search engines reinforce racism. NYU Press.
- Eubanks, V. (2018). Automating inequality: How high-tech tools profile, police, and punish the poor. St. Martin's Press.
- Broussard, M. (2018). Artificial unintelligence: How computers misunderstand the world. MIT Press.
- Crawford, K. (2021). Atlas of AI: Power, politics, and the planetary costs of artificial intelligence. Yale University Press.
- Benjamin, R. (2019). Race after technology: Abolitionist tools for the new Jim Code. Polity Press.
- Andrejevic, M., & Gates, K. (2014). Big data surveillance: Introduction. Surveillance & Society, 12(2), 185–196.
Where you will use this work
Four questions about this elective
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Complete Elective 2
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